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Validate · Structure · Build · Launch · Sell

Commercialization from Concept to cash flow.

execom is a turnkey business services provider for validation, company structure, funding, product development, and market entry activities.

Already a client? Access the portal

The gap

Most concepts stall between prototype and first sale.

Designers deliver a design. Lawyers file. Grant writers apply. The work that connects them, and turns a concept into income, is commercialization.

01

No one owns the outcome

Every specialist completes a task and hands it back. Turning those pieces into a product that sells is nobody's job.

02

Money moves out of order

Tooling gets paid for before the channel is proven. Equity gets sold before non-dilutive capital is claimed.

03

The business case comes last

Pricing, margin, and distribution get worked out after the product is built, when they are hardest to change.

The path

Your end-to-end commercialization provider

Prove the concept before money goes into it.

Start with the questions most teams skip: who buys this, through which channel, and at what margin. execom pressure-tests the concept, the buyer, and the unit economics before design or tooling spend begins.

  • Concept and buyer validation
  • Prototype readiness assessment
  • Unit economics
  • Build or no-build call

Stage gateA build decision backed by evidence, and a defined first version.

Build the company and the capital stack around the product.

Incorporation, IP assignment, trademarks, shareholder agreements, and corporate records run through the execom portal in days. Non-dilutive capital comes first, with SR&ED claims prepared at 5%, not 15⁠–⁠30%, and equity raised when the math supports it.

  • Incorporation
  • Trademarks, Canada and US
  • IP assignments
  • Cap table and records
  • SR&ED at 5%
  • Non-dilutive capital

Stage gateA clean company that owns its IP, with funding sequenced ahead of dilution.

Design it for manufacture, then make it real.

Industrial design, CAD, bills of materials, and prototypes developed against real supplier and freight constraints, so the product you launch matches the product you drew. Software and web builds are scoped to the business case.

  • Industrial design
  • CAD packages and BOMs
  • Patent figures
  • Prototyping
  • Manufacturer sourcing
  • Software and web builds

Stage gateA product documented well enough for a manufacturer to quote and build.

Sequence markets and positioning before you spend on them.

Positioning, pricing, brand, and launch order for Canada and the US. Each market is entered deliberately, with the channel strategy settled before the budget is committed.

  • Market entry, Canada and US
  • Positioning and pricing
  • Branding and identity
  • Go-to-market plan
  • Business planning

Stage gateA launch plan with a named first market, price, and channel.

Channels, sequencing, and economics that hold up in market.

Channel choice, sequencing, and margin structure decide more outcomes than product. execom builds the distribution plan, works the channels in the right order, and sets customer acquisition against margins that hold.

  • Distribution access
  • Channel strategy
  • Customer acquisition
  • B2B selling

Stage gateCash flow, from a channel built to carry more of it.

Inside stage 02 · The operating layer

Company setup and filings, in one system.

Routine company-building work moves through structured intake and guided workflows. Expert review is applied where it changes the outcome, not everywhere by default.

Run your numbers

The conventional path, before a single unit sells

$40,000+

Typical combined fees for lawyers, accountants, consultants, and filings to structure a new business properly.

3–6 months

Average time to coordinate incorporation, tax structure, compliance setup, and operational readiness.

4–7 firms

Separate providers most businesses coordinate across legal, accounting, tax, and advisory work.

Startup cost calculator

Startup cost calculator

Compare the conventional advisory path with execom, using province-level benchmarks. Results show without sign-up.

  1. 01

    Structured intake

    One intake captures what the work needs. No scheduling, no back-and-forth email chains.

  2. 02

    Guided workflows

    Filings, agreements, and records move through defined steps inside the portal.

  3. 03

    Repeatable outputs

    Documents ready for execution, kept in one record system instead of three shared drives.

Days, not weeks

Portal workflows compress turnaround.

Lower cost by design

Repeatable work, priced as repeatable work.

Less coordination

One portal, one intake, one record system.

Judgment where needed

Expert input on the decisions that require it.

Structured execution for the work every new company faces, from initial setup through ongoing corporate maintenance and capital strategy.

Federal and provincial incorporations, articles, initial resolutions, and registered-agent setup, filed through a structured intake instead of a billable-hour conversation.

  • Federal or provincial
  • Articles
  • Initial resolutions
  • Registered agent
Start company setup

Canadian and US trademark applications prepared and filed through a guided workflow. Classification, search, and submission without the typical per-mark markup.

  • Canada (CIPO)
  • United States (USPTO)
  • Classification
  • Search
  • Submission
File through the portal

Shareholder agreements, IP assignments, NDAs, employment templates, board resolutions, and other repeatable corporate documents, generated through structured inputs and ready for execution.

  • Shareholder agreements
  • IP assignments
  • NDAs
  • Employment templates
  • Board resolutions
Talk with execom

Clean cap tables, share ledgers, and corporate minute books maintained through portal workflows instead of scattered spreadsheets and lawyer invoices.

  • Cap table
  • Share ledger
  • Minute book
Talk with execom

Canada's largest non-dilutive capital program, accessible at 5%, not 15⁠–⁠30%. Prepare claims in the format CRA expects, directly in the execom portal.

  • Project write-ups
  • Cost classification
  • Federal and provincial
  • Export for filing
Explore SR&ED

Non-dilutive capital triage, grant skepticism, VC and angel readiness, market entry planning, and distribution access. Strategic judgment where it matters.

  • Non-dilutive capital
  • Grants
  • VC and angel readiness
  • Market entry
  • Distribution
See the practice areas

The problem

The company-building process is full of repeatable work that is still priced and delivered like bespoke professional services. Incorporations, standard agreements, filings, cap-table maintenance, and routine corporate records do not require the same judgment and cost structure as complex M&A or litigation. Yet business owners keep paying as if they do.

The result is slow execution, fragmented records, and spend that scales with activity instead of value. Business owners wait days for work that should take hours, and pay premium hourly rates for tasks that should already be systematized.

The business operating layer

execom is not a law firm. It is not a template marketplace. It is a structured execution layer that sits between the business owner and the high-friction administrative work that typically requires expensive intermediaries and weeks of back-and-forth.

The portal handles structured intake, guided workflows, and repeatable outputs for the work that should never have been bespoke in the first place. Expert review is applied selectively, where it changes outcomes, not everywhere by default.

Most tasks that traditionally require scheduling calls, exchanging drafts, and waiting on billable-hour workflows can instead move from intake to execution inside a single structured system.

Selected work

Proof, at every stage of the path.

Turnkey services across beauty science, connected products, business software, and new ventures.

Plume Elite lash and brow serum, official Plume homepage photography

Turnkey services

Plume Hair & Lash Science

Built and launched by execom's founder, Plume brings patented formulation and novel peptides, including proprietary OGP-251, to a global beauty business. Its C² Complex is covered by U.S. Patent 11,045,444.

Commercialization spans a complex regulatory and international business landscape: product claims, cosmetic regulation, IP protection, cross-border distribution, and retail partnerships with Nordstrom, Sephora, Anthropologie, REVOLVE, and Loblaws.

  • Patented formulation
  • Novel peptides
  • International scale
Restaurant scene from See-Hear's pre-launch conversation concept film

Turnkey services

See-Hear

Prescription-ready audio eyewear in development, with directional microphones, open-ear speakers, and phone-based controls for calls and audio. A consumer technology concept designed around everyday conversation.

  • Audio eyewear
  • Connected product
  • In development
Neuma lifestyle concept showing a woman wearing the breathing band and holding a phone with the Neuma app

Turnkey services

Neuma

A wearable breathing coach that pairs real-time breath detection with gentle haptic cues and app-based guidance. The NeumaBand brings sensing hardware and a connected software experience into a discreet daily wearable.

  • Wearable technology
  • Haptic feedback
  • Connected software
Fystro dashboard showing inventory, sales, stock coverage, and committed allocations
Fystro app mark

Turnkey services

Fystro

A connected business workspace bringing receiving, inventory, purchasing, production planning, and communications into one operating system.

AVCM's published fingerprint-enabled card concept
AVCM brand mark

Turnkey services

AVCM.io

A fingerprint-enabled age-verification card concept, supported by market research, company structure, brand development, and a partner-led route to market.

VMCard demo recipient screen with sender identity, message context, voice playback, and contact actions
VMCard app mark

Turnkey services

VMCard

A professional voice-card app combining sender identity, written context, optional voice or video, and clear follow-up actions. Useful context before playback.

Design & development

Explore the work behind each product.

NEAT, wearable haptic systemWearable medical device
NEAT wearable haptic device, enclosure isometric

Industrial design and patent figure drafting for a wearable haptic stimulation system. Provisional patent application, November 2025.

  • Industrial design
  • Patent figures
  • Provisional application
Self-Cleaning HEX-100Precision mechanical assembly

A 25-page production-ready drawing set for a precision hex-driver assembly. Multi-part BOM with vendor specifications, weld callouts, and dimensioned isometric views.

  • 25 drawing sheets
  • Multi-part BOM
  • Vendor specifications
Silicone fan brushBeauty tool, pre-launch
Silicone fan brush, studio render

A nine-part silicone fan brush taken from source CAD to an interactive 3D preview ahead of launch.

  • Source CAD
  • Interactive 3D viewer
  • Pre-launch preview

The operator model

From salary to asset company.

Services monetize expertise immediately but scale with hours. The goal is a company that generates assets.

How it works

Time traded for wages. Employer owns the upside. Career security depends on external decisions.

Typical economic outcome

Retirement security tied to salary continuity and savings discipline. Wealth accumulation constrained by employer compensation structure and market exposure through managed accounts.

execom provides the execution infrastructure to move through these stages quickly, without burning capital on fragmented professional services.

Practice areas

Depth behind every stage.

Find the work you need: a physical prototype, an app, a launch campaign, or the company and funding structure behind it.

Concept & prototyping

Validate the idea, make it tangible, and test the next important assumption.

All concept & prototyping services

Design & manufacturing

Connect product design, engineering documentation, and the supply chain.

All design & manufacturing services

Websites & apps

Build the customer experience and the software behind the business.

All websites & apps services

Brand & content

Give the product a clear identity and the assets to explain it.

All brand & content services

Funding & SR&ED

Connect eligible work with funding, evidence, and the right capital sequence.

All funding & sr&ed services

Marketing & sales

Plan market entry, reach buyers, and measure what produces a sale.

All marketing & sales services

Find your starting point

Search by the work you need.

Explore services, see what an engagement can include, and connect the pieces around your business.

Browse all services

Bring the concept. execom builds the path to cash flow.

One engagement from validation to first sale. Portal execution for the routine work, strategic judgment for the decisions that carry weight.