About
The team you bring in before going full-steam on due diligence.
Founders who built substantial businesses but never revisited the legal and financial scaffolding they set up in year one. Structures that worked at $2M in revenue but created compounding problems at $20M. Capital decisions that traded long-term flexibility for short-term speed.
These are not rare mistakes. They are the default.
What repetition teaches
Most structural damage does not announce itself. It surfaces during a transaction, a dispute, or a tax filing. Usually when the cost of correction is highest and the leverage is lowest.
The lesson, learned repeatedly: the architecture underneath a business matters more than most founders believe, and it matters earlier than they expect.
What getting it wrong teaches
We have built structures that looked clean on paper and collapsed under regulatory scrutiny. We have seen capital arrangements that aligned incentives on day one and created conflicts by year three. We have filed IP assignments that were technically valid but practically unenforceable across jurisdictions.
Most of what execom knows was expensive to learn.
Why founders only
The person who carries the consequences of a structural decision should be the one making it. With full context, not a summary passed through three layers of management.
execom works with founders directly because that is where the actual decisions happen. Everything else is downstream.
Founder & CEO
Brett Bilon
Brett has founded and scaled ventures across consumer products, beauty and personal care, digital technology, health and wellness, nanotech, and outdoor recreation. The range is deliberate. Every industry teaches a different version of the same structural problems.
He built and launched Plume, a global beauty brand carried by Nordstrom, Sephora, Anthropologie, REVOLVE, and Loblaws. He raised capital across the full spectrum—from consumer crowdfunding to institutional debt—and navigated the regulatory, IP, and distribution complexity that comes with scaling a physical product internationally.
Before execom, Brett spent time in enterprise sales and strategic partnerships at Lexmark, Iron Mountain, and DATA Communications Management. He also founded BMB Photographics, a luxury architectural photography firm whose work appeared in Architectural Digest.
He holds a Bachelor of Commerce in Entrepreneurship and Innovation from the Haskayne School of Business at the University of Calgary.
Most of what execom knows came from building things that were hard to build, in markets that did not cooperate, with structures that had to be rebuilt more than once.